The Mom App

A warm, simple home for everything pregnancy and parenthood throws at you, where you browse the library, pick what speaks to you, and plug it into your timeline and calendar.

Also see this home screen in eggshell · eggshell burgundy

What's built so far

The features that are live in this mockup, plus what's parked for later phases.

Latest content load

Jul 27, 2026

301 tasks, 27 resources

Live in this build

Holding for later phases

9:41• • •

monday, june 15

Morning, Lauren ♡

PREGNANCY · WEEK 22

You're halfway, friend

Baby's the size of a papaya, with a few gentle things on your plan this week, no pressure and nothing's required.

On your plan this week see all →
Coming up next your plan →

A NOTE FROM US ♡

"Whatever speaks to you and fills you up, skip what doesn't, and nothing here is ever required."

the content library

Browse + add to plan

Everything we'd tell our best friend, add what speaks to you to your plan.

pregnancy first year toddlerhood
for your week coming up important all content
all medical nest & prep self-care admin partner learning memories baby dev

your stuff

My Plan

Just what you've added, with options to mark done, snooze, or send back to the library.

Timeline
Calendar

Week 22 of pregnancy, you're halfway, friend ♡

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reads & resources

Things we love

Gathered with care, just for you

Books, accounts, podcasts, and the products we'd buy all over again, expert reviewed and judgment free.

Notes from us

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Accounts to follow

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Books

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Podcasts

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Products we'd buy again

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Articles & sites

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Tools & apps

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Communities

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Checklists

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‹ back

reads

Title

your stuff

About you

Tune what we show you, everything's optional and can change any time.

Welcome, you set this up on May 12 ♡

Tap here to revisit your setup

YOUR NAME

Lauren

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WHERE YOU'RE AT

expecting postpartum toddler years

DUE DATE

IS THIS YOUR FIRST?

first baby! round 2+

WHERE YOU'D LIKE TO BIRTH

hospital birth center home still deciding

YOUR CARE TEAM

OB midwife doula pediatrician therapist lactation consultant

PARENTING STYLE

crunchierbalancedconventional

We'll meet you somewhere in the middle ♡

Sensitive support

Turn on any modes that fit your story, content softens and the right resources surface.

pregnancy loss fertility journey NICU mental health

Weekly check-in

A little nudge at the start of each week

Morning reminders

Daily habits like vitamins + water

Loop in a partner

Share your tasks + calendar with someone

Tucked away

Privacy & data

What we collect, what we don't

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Terms of service

The fine print

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Help & feedback

We love hearing from you

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we're here

Support

A safe, present space, tap any mode to soften how things show up and surface the right resources.

If this season is heavier, we're with you

Loss, NICU, fertility, and mental health support are built into the foundation of the app, not bolted on.

If you need someone right now

Talk to someone

Postpartum Support International helpline, free and confidential, 24 hours a day.

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Update your status

Let us know if something changed, like baby is in the NICU, and we'll shift the timeline with you.

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Modes that fit your story

home

plan

library

resources

support

What a mom sees

A quick walk through the screens, in the order she'd land on them.

  1. 1 Home, she opens the app and lands on a warm greeting with her current week, a few items already on her plate today, and gentle suggestions for the week.
  2. 2 Library, she browses the catalog filtered to her week, with color coded categories, important markers from earlier weeks, and bonus points flags on the optional stuff.
  3. 3 My Plan, only what she picked, grouped by pregnancy week in the timeline view or laid out by date in the calendar view with her appointments.
  4. 4 Reads, she opens a card like Notes from us or Accounts to follow, and lands on a content page that keeps growing as we add more.
  5. 5 You, she tunes her parenting style slider, sets sensitive support, manages care team, and finds her Not for me list tucked away to bring anything back.

A working preview with real content from your library, 301 tasks loaded and simulated state ♡